West Ham co-chairman David Gold has admitted the club need to spend big money, but stressed it must also be spent wisely.
The Hammers have moved quickly in the transfer market ahead of the season where they will move to the new Olympic Stadium and have already completed deals to sign players such as Havard Nordtveit and Sofiane Feghouli.
After finishing seventh in the league table last season, West Ham earned an opportunity to play in the Europa League, but the club have a bigger ambition of playing in the Champions League.
West Ham have been in the market for a top striker who can score the goals that will catapult them into the top four next season, but saw their big money bid for Alexandre Lacazette rejected by Lyon earlier in the summer.
And despite having the muscle to spend more money, Gold insisted that it is important that the club maintain their financial wisdom during the transfer window.
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When asked by a fan why West Ham are not spending big on a top striker, the club co-chairman responded on Twitter: “Yes, you have to spend big but more importantly you have to spend wisely.”
The Hammers remain keen to see manager Slaven Bilic sign a quality squad to work with in their first season at the Olympic Stadium.
